The catchphrase for a series of television ads sponsored by the Australian Dairy Corporation.

A particularly memorable ad was an old man going from house to house, being welcomed in by women who were obviously happy to see him. Fade to black. Caption reads "<can't remember his name>. Milkman. 70 and still doing the rounds.". Fade to black. "Milk. Legendary stuff."

subsequently replaced by the "Got Milk?" ads and the "honey, did you remember to buy the #$)@( milk?" (radio ad)