| Renowned authority on online communication and virtual communities; author of The Virtual Community. Noted for his frequently colorful wardrobe. Founded the Electric Minds community in 1996; after selling the Electric Minds company to Durand Communications Inc. in 1997, worked as a consultant to Durand for a time, then moved on to found the Brainstorms community. His personal Web site is http://www.rheingold.com. | 
