Chain of off licences selling, as the name suggests, alcohol at discounted prices.
The company's head office is in Crewe, Cheshire. There are 350 branches throughout England and Wales, although the vast majority of Bargain Booze shops are to be found in Northern England and the Midlands. The socio-economic reasons for this trend are not difficult to work out.
Bargain Booze is frequented mainly by students and tramps, a fact which is reflected in the quality of the beverages on offer. There is a vast array of cider and beer in every shop. A 20cl bottle of whisky can be purchased for as little as £2. The cheap prices also attract people throwing a party and providing drinks for large numbers of people. Over 66% of beer sold by Bargain Booze is sold by the case or more.
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