Surely politics would be suitable. Or not. Just thinking out loud with my fingers. You have the populist; the "outsider" (usually fake) - from "Rail-Splitter Abe" to peanut-farmer Jimmy Carter to lumberjack Lamar Alexander. And that damn catchphrase "The American people" that pols claim to speak for. The "war hero" staple, from real ones (George Washington or John McCain, et al), to service-lifer dolts like Duke Cunningham...